Baku, September 25, AZERTAC
In an exclusive interview with AZERTAC, Syed Usman Tahir Shah, Advisor to Pakistan’s Federal Minister for National Heritage and Culture, and CEO of NIFTYSPHERE Institute of Arts and Design, highlighted the potential of cultural cooperation, creative education and fashion to foster relations between Pakistan and Azerbaijan
The expert also spoke about his organization’s efforts to promote cultural heritage through contemporary creative expression, empower young artists and designers, and develop opportunities for international cultural exchange.
Our vision is to create a platform where creative education, cultural heritage and international exchange come together. We want young people to acquire professional skills while also developing an understanding of different cultures.
Education in the creative fields should go beyond the classroom. Students need opportunities to participate in exhibitions, fashion presentations, practical projects and international cultural activities. This enables them to develop both technical capabilities and a broader understanding of the creative world.
Pakistan and Azerbaijan enjoy close and friendly relations, and culture can play an important role in bringing our peoples even closer.
There is considerable potential for cooperation in fashion, textiles, traditional crafts, visual arts, photography, exhibitions, and creative education. We can organize joint cultural programs, workshops, exhibitions, and student exchanges that allow young people from both countries to learn from one another.
The Azerbaijani and Pakistani peoples have rich cultural traditions, and presenting these traditions through contemporary creative forms can help introduce them to younger generations and international audiences.
Cultural Colors – Season 5, held on August 27, 2026, at Serena Hotel Islamabad, was designed to bring fashion, art, heritage, and cultural representation together.
The Azerbaijani-inspired presentation was particularly meaningful because it highlighted the friendship between our two countries. We wanted the audience to see Azerbaijani cultural heritage through the perspective of fashion and design.
For us, fashion is not simply about clothing. It can communicate history, identity, and cultural values. It can also create a space where people from different countries discover and appreciate one another.
Expert: Creativity can serve as a bridge between Pakistan and Azerbaijan – INTERVIEW – AZERTAC