Islamabad, October 13, 2026 – The Europe Today: Syed Usman Tahir, Founder of the Pakistan Creative Economy Cultural & Trade Council, held a meeting with Mr. Rudolph Pierre Jordan, Acting High Commissioner (Counsellor: Political) of the South African High Commission in Pakistan, to discuss opportunities for strengthening bilateral relations between Pakistan and South Africa.
The meeting focused on promoting cooperation in the fields of culture, the creative economy, trade and economic development, with emphasis on creating meaningful opportunities for collaboration between the two countries.
The discussions highlighted the potential for cultural exchange initiatives, the promotion of Pakistani and South African heritage, and the development of partnerships across creative industries, including fashion, textiles, arts, crafts and design. Both sides also explored ways to facilitate business networking, trade engagement, exhibitions and institutional cooperation.
The meeting underscored the importance of cultural diplomacy and the creative industries as platforms for fostering mutual understanding, strengthening people-to-people ties and identifying new opportunities for bilateral engagement.
The Pakistan Creative Economy Cultural & Trade Council aims to facilitate partnerships between Pakistani and international stakeholders, promote the country’s creative potential, and support initiatives that link culture with trade and economic opportunity.
The Council looks forward to further engagement with the South African High Commission and other relevant stakeholders to advance shared interests and encourage sustainable cooperation between Pakistan and South Africa.
About the Pakistan Creative Economy Cultural & Trade Council
The Pakistan Creative Economy Cultural & Trade Council works to promote Pakistan’s cultural heritage, creative industries, economic cooperation and international trade linkages by facilitating partnerships, cultural exchange and opportunities for the development of the creative sector.
Building Pakistan’s Creative Economy for Global Growth
The Pakistan Creative Economy, Culture & Trade Council (PCECTC) brings together creativity, culture, commerce, technology, investment, and international partnerships to create new opportunities for Pakistan’s creative industries and businesses.
Our 10 strategic pillars are designed to connect Pakistani talent, cultural assets, entrepreneurs, and businesses with regional and global markets from Asia and Central Asia to the Gulf, Europe, USA, and Canada.
Connecting Creativity • Culture • Trade • Investment • Global Markets
Promote Pakistan’s creative industries, including fashion, textiles, design, crafts, arts, photography, film, music and digital creativity, through collaboration, innovation and new opportunities.
01Strengthen the creative economy through skills, entrepreneurship, investment, employment and business development, turning creative talent into sustainable economic opportunities.
02Promoting Pakistan’s cultural heritage through traditions, crafts, arts, fashion and cultural identity, while encouraging exchanges, exhibitions and international collaborations.
03Expanding Pakistan’s creative trade through global markets, B2B networks, exhibitions, exports and international partnerships, while creating new opportunities for creative businesses.
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PCECTC will facilitate business delegations to international expos, trade fairs, cultural showcases, and industry events across Asia, Central Asia, Europe, and other emerging markets. These platforms will provide participating SMEs with opportunities to display their products, meet potential buyers and partners, understand international market trends, and explore avenues for business expansion.
From fashion, textiles, handicrafts, furniture, interior products, lifestyle brands, food, design, creative services, and other SME sectors, PCECTC will work to identify relevant international platforms and create opportunities for Pakistani businesses to participate and present their work to a wider global audience.
Through trade facilitation, international networking, exhibition participation, and business development support, PCECTC aims to help Pakistani SMEs move beyond local markets and build connections with international buyers, distributors, investors, institutions, and industry professionals.
Whether it is an exhibition in Indonesia, an industry expo in Asia, a trade platform in Central Asia, or a creative and business event in Europe, PCECTC will help create a structured pathway for Pakistani businesses to connect, showcase, collaborate, and explore international market opportunities.
Join the Pakistan Creative Economy Culture and Trade Council (PCECTC) and become part of a dynamic network of entrepreneurs, business leaders, investors, startups, and creative professionals.
Unlock opportunities for international trade, business networking, investment, cultural exchange, and strategic partnerships.
